Quality initiatives

Activities to enhance manufacturing

The Noritake Group is a manufacturer that was born from the passionate desires of the founders to "make porcelain with exquisite craftmanship and impeccable whiteness." Based on this spirit, the Noritake Group is focused on improving the quality of our products and services.
In 2011, we began basic development activities under the "Manufacturing 3-1 (M3-1) Activities", started by the manufacturing departments. To ensure stable production, we have implemented a system that is the foundation for safety, organized & in order, and standardization. In addition, we have integrated "quality activities" for the engineering division and we are evolving them into activities that promote manufacturing and technology together. Since 2016, as basic enhancement activities, we have expanded our activities to develop management standards and systems that control the five major missions of our production sites: Safety, Quality, Production, Cost, and Human Resources.
"S3-1 activities" have also been expanded to the sales, management, engineering, and development divisions, and we are currently promoting activities based on the two pillars of "M3-1 activities" and "S3-1 activities" that everyone can participate in.

Activities to enhance manufacturing

M3-1 Activities
M3-1 Activities

M3-1 activity (manufacturing and technology)

Throughout our M3-1 activities, we stress the concept of "Customer First, Safety First and Quality First" in our manufacturing and engineering departments, and promote activities based on the recognition that achieving these three "Firsts" is important for continuing to contribute to society through our business. In order to further strengthen our manufacturing framework, we advance these efforts based on a two-pronged approach that includes basic enhancement activities and quality activities.

Basic enhancement activities

In our basic enhancement activities, in order to more reliably control Quality (Q), Cost (C), and Delivery (D), we are conducting key activities out of the five major missions of our production sites: Safety, Quality, Production, Cost, and Human Resources, with the aim of improving daily management quality. From fiscal 2020, we have also worked on recreating a framework for cost management.
The Noritake Group's 13 plants hold activity meetings with real locations and real things, where the activities under the five missions are confirmed at the plant site. At these meetings, participants have discussions and promote good practices across departments.

Plant roles by qualification

Plant roles by qualification

Quality activities

We promote "Good Quality activities" and "Production preparation activities" in order to establish systems that can promptly and reliably provide the "Good Quality" that customers demand.

Good quality activities:

We share information about how we deal with complaints and useful information about measures against defects in manufacturing processes, and strive to make corrections and improvements by using "Obeya" activities. We strive to make corrections and improvements while conducting "Obeya" activities. In these "Obeya" activities, top administrators, such as plant managers, gather with the people involved, from manufacturing, production technology, quality assurance, product development and so on. Cross-departmental meetings are held to promptly carry out practical activities through factor analysis and discussions of countermeasures.

Production preparation activities:

To enhance processes from product planning to mass production, "Production preparation activities" are used to establish standard steps for items to be performed and items to be confirmed in each step. Common Noritake Group standards are defined for production preparation, and applied to operation at each plant as a way to make improvements.


S3-1 activity (sales/technology/management)

"S3-1" activities are manufacturing-enhancement activities carried out by our staff divisions such as sales, management, engineering, and development. S represents the S of service, and 3-1 represents the three "Firsts": Customer First, Quality First and Trust First, which our staff must always observe conscientiously as they carry out their work duties. We are aiming to elevate the quality of work by focusing on delighting our customers while keeping these activities in mind.
The mottoes of our activities are "Participation by all" and "Customers are the final part of the process," where all employees of staff divisions adopt the customer's perspective in taking a fresh look at their work, and aiming for that ideal as they complete their work. Activities are generally encouraged in small groups based on organizational structure with the aim of preventing mistakes and making improvements to work QCD.
Engagement in these activities is also intended to improve employee and organizational awareness and boost problem-solving capabilities, leading to human resource development and building stronger organizational structures.

S3-1 Activity Meeting
S3-1 Activity Meeting

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